A small studio that ships

Unnamed is a custom software studio for founders, operators, and enterprises who need software that ships on time, holds up in production, and can be handed off without a month of archaeology.

Unnamed started because we kept seeing the same problem: founders and operators with clear ideas and real budgets, stuck waiting on agencies that overpromised and underdelivered, or trying to hire engineers before they had a product to show them.

We built Unnamed to be the studio we wished existed. Small enough to be responsive, experienced enough to be opinionated, and structured in a way that puts the client's long-term interests above the studio's short-term revenue.

Our_Founders

AS

Alex Shepherd

Founder · CEO

Municipal Infrastructure and Project Manager, with experience spanning from managing multi-million dollar software projects, enterprise asset management systems, capital projects and more. Focused on enabling the best in people, to create tools beyond your imagination.

LS

Lance Strickland

Founder · Principal Engineer

Full-stack engineer and architect with experience spanning early-stage startups through enterprise platforms. Focused on building software that teams can actually own.

JH

Joseph Heitman

Founder · UI/UX Engineer

Both a technical and a creative director with experience in video editing, 3D modeling, photo editing, graphic design, and frontend engineering. Focused on crafting interfaces into experiences that are modern, clean, accessible, and enjoyable.

SS

Stephen Starr

Founder · Security Researcher

Cybersecurity researcher with three degrees and a wall of industry certifications, spanning offensive security, threat intelligence, and secure architecture. Focused on breaking what we build before anyone else can, so everything we ship holds up under real-world attack.

Values that ship.

Clarity over complexity
We choose boring technology when it is the right answer. We explain our decisions in plain language. We write documentation future engineers can actually use.
Scope discipline
We write SOWs with fixed scope. We flag scope questions immediately. We do not ship what was not agreed and we do not quietly expand what was.
Honest assessment
If we are not the right fit for your project, we will tell you. If we think your plan has a flaw, we will say so before we start, not after.
Ownership handoff
Our goal is for your team to own what we build. We write code for the engineer who comes after us, not to demonstrate our cleverness.
Long-term thinking
We structure engagements so clients come back. That means we would rather take longer and do it right than ship fast and watch it fall apart in production.
No retainers as a crutch
We do not lock clients into open-ended monthly agreements. Every engagement has an exit, a handoff, and a definition of done.