Lance Strickland
Founder · Principal Engineer
Full-stack engineer and architect with experience spanning early-stage startups through enterprise platforms. Focused on building software that teams can actually own.
us-east-1
// about
A two-person studio that ships.
Unnamed is a custom software studio for founders, operators, and enterprises who need software that ships on time, holds up in production, and can be handed off without a month of archaeology.
// the_studio_story
Unnamed started because we kept seeing the same problem: founders and operators with clear ideas and real budgets, stuck waiting on agencies that overpromised and underdelivered — or trying to hire engineers before they had a product to show them.
We built Unnamed to be the studio we wished existed. Small enough to be responsive, experienced enough to be opinionated, and structured in a way that puts the client's long-term interests above the studio's short-term revenue.
We are based in the US and operate fully remote. Our infrastructure runs on AWS us-east-1.
founded: 2023
team: 2 Engineers, 2 Specialists
location: US (remote)
infra: AWS us-east-1
projects_shipped: 17
still_in_prod: 17/17
status: ● Accepting clients
// team
Alex Shepherd
Founder · CEO
Municipal Infrastructure and Project Manager, with experience spanning from managing multi-million dollar software projects, enterprise asset management systems, capital projects and more. Focused on enabling the best in people, to create tools beyond your imagination.
us-east-1
// how_we_think
Values that ship.
- Clarity over complexity
- We choose boring technology when it is the right answer. We explain our decisions in plain language. We write documentation future engineers can actually use.
- Scope discipline
- We write SOWs with fixed scope. We flag scope questions immediately. We do not ship what was not agreed and we do not quietly expand what was.
- Honest assessment
- If we are not the right fit for your project, we will tell you. If we think your plan has a flaw, we will say so before we start — not after.
- Ownership handoff
- Our goal is for your team to own what we build. We write code for the engineer who comes after us, not to demonstrate our cleverness.
- Long-term thinking
- We structure engagements so clients come back. That means we would rather take longer and do it right than ship fast and watch it fall apart in production.
- No retainers as a crutch
- We do not lock clients into open-ended monthly agreements. Every engagement has an exit, a handoff, and a definition of done.